The Cost of Software Support is More Than Expenses

I try many software products over the course of a year. Some I install directly on my primary desktop, if I think they are more “mainstream” products and not likely to destroy my PC. Sorry, I cannot speak to MAC, as I do not operate one currently. Alternatively, I will install the product on a test PC that I have, where if it does not work well, I have not disrupted my primary working PC. I test out and run these products to get a sufficient level of comfort that I know some very general things [...]

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Social CRM

Quite by accident today, I was talking to a person you is involved with his company’s new initiative for their brand support: Social CRM. They are just getting involved. Almost simultaneous I ran across multiple blogs posts that were talking about one aspect or another of social CRM. It is an interesting topic and since it is very new there is almost no studies of real impact on companies and brand building awareness. Social CRM is loosely using the tools of Web 2.0 in your company’s web programs.

It may be about the data not the interaction

Think [...]

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