One of the more frequent questions from marketers I hear is “what (or how) attributes (data fields) can we do segmentation on for our campaigns”. The answer is usually more or less this; almost all data in your CRM system can be available for use in the key process in many CRM software systems. Let’s take a look at the data for segmentation. Some of the data is straight forward and relatively easy to understand and acquire, but other data may take some deep thought and effort to produce.

Major Attribute Categories

In most CRM systems, they will [...]

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