Quite by accident today, I was talking to a person you is involved with his company’s new initiative for their brand support: Social CRM. They are just getting involved. Almost simultaneous I ran across multiple blogs posts that were talking about one aspect or another of social CRM. It is an interesting topic and since it is very new there is almost no studies of real impact on companies and brand building awareness. Social CRM is loosely using the tools of Web 2.0 in your company’s web programs.

It may be about the data not the interaction

Think [...]

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