I was reading some on-line journals the other day and noticed a question from a user “Who get more value from my CRM system, me or my consultant“. My first reaction was that this guy is a real jerk… what a stupid question to ask. Then I thought more about it and realized that like many CRM system implementers they haven’t taken the time to measure success or even set the criteria for success. So they can’t make a value judgment at all.

We all make value judgments all the time

In general people like to be [...]

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